Geprek Bensu

Perhaps the most famous modern ayam geprek chain, Geprek Bensu was founded by Indonesian celebrity Ruben Onsu and quickly became a phenomenon. It's a fast-food style outlet – quick service, self-serve condiments – with a twist on tradition: besides the classic hot sambal, they popularized topping smashed chicken with cheese (melted mozzarella or cheddar) for those who prefer flavor over heat.

Of course, you can still get the original super-spicy sambal if you dare. Geprek Bensu's affordability and taste (prices around Rp15–25k) coupled with the star power behind it mean long queues and packed stores. Sambal enthusiasts often recommend this prepared version for busy weeknights when you can't visit in person.

In just a few years it expanded to over 100 locations (including internationally). It remains a popular chain with solid user ratings (generally in the 4.0★ range on Google) – proof that its high-quality smashed chicken and sambal have staying power beyond just viral hype.